Hiemal

adjective [ hi - mull ] of, characteristic of, or occurring in winter.

32

[ degrees Fahrenheit ] the freezing temperature of water.

  • Reconnect with Nature

    Inspiring connection to nature will always be at the core of what we do. In nature we find everything we need; beauty, challenge, adversity, courage, growth.

  • Harness the Cold

    The cold is the centre of our origin. Its transformative power connects us to our true potential and our in-built power to overcome any challenge.

  • Light your Inner Fire

    Our gear inspires confidence. It is built to survive the harshest conditions and the toughest tests, igniting your inner strength and lighting your way through the depths.

  • Nurture the Planet

    Your choice to shop with us means more than just a transaction; it's a vital step towards achieving our mission, giving back to the planet and its people.

Fuelled by Purpose.

We donate 1% of every purchase to the preservation of our planet. Together, we boldly champion the crucial connection with our natural environment whilst shaping a sustainable future for generations to come.

About Us

Go where you grow.

Performance gear designed to remove the distractions, so you can embrace the challenges that change you.

 
 
 
 
 

TIDE

Swim Wild

Open water tests more than your fitness. It tests your head. Cold, distance, current and uncertainty create doubt long before fatigue does. That's why we design gear that removes the distractions, so you can focus on the challenge that matters. When doubt gives way to confidence, something changes. You swim further. You stay calmer. You trust your stroke.
TIDE Gear

TRAIL

Outrun Doubt

The trail has a way of stripping everything back. No traffic. No noise. No shortcuts. Just the next step, the next climb, and the choice to keep moving. That's why we design gear that disappears into the background. No bounce. No distractions. No second thoughts. Just the freedom to find your rhythm and stay in it.
TRAIL Gear

THE DEEP

Build Agency

Agency isn't built when life feels easy. It's built in the moments that ask something of you. Every breath is a decision. Every second is an opportunity to choose calm over panic, discipline over comfort, and intention over instinct. The deepest places you'll ever explore aren't beneath the surface. They're within yourself.
THE DEEP Gear

BASE

Bear the Mark

Every challenge leaves its mark. Every adventure changes you. Base is where the journey begins and where it returns. A collection of apparel and everyday essentials for those who carry the mindset of adventure long after the miles are over.
BASE Gear

ALL

Find your Element

Every product we make exists for one reason: to remove the distractions between you and the moments that change you. From open water to mountain trails, our gear is designed to help you move with confidence, embrace uncertainty, and focus on the challenge ahead.
ALL Gear
 
 
 
 
 

  • Everything about this swim buoy impressed me when it arrived. I had every confidence in the waterproofing abilities of this bag by just looking at how they went the extra mile in their protection during delivery of the buoy.

    Janice B.

  • So happy with our ice pod. It is always hard to compare when there are several choices but feel like we definitely got the perfect one. Happy with the product, price, and how quick we received it!

    Tosha J.

  • This open water dry bag is a great addition to any outdoor adventure. It's reliable, reasonably priced, and offers the peace of mind that your belongings will stay dry when you're out on the water. I highly recommend it to fellow water enthusiasts.

    Rea

  • My boyfriend had a hip replacement. The cold is great to relieve inflammation. A great purchase!

    TS

  • Well made, easy to use, and very visible to serve its ultimate purpose. The quality of materials is better than another similar product I have, it is easy to inflate and deflate, and the color is vivid and easy to see for passing watercraft. I would recommend for anyone looking to swim in open water. It is a must have for safety.

    SolCalJim

  • Best size ice bath I have found. The extra 10-20 gallon capacity is actually noticeable!! The material is a more superior feel to it and I don’t need to worry about his big toe poking a hole in it like some others!!! Nice.

    Nickee H

  • Peace of mind and the carrying convenience all in one. 5 stars.

    M. Crisp

  • The sleek, modern, black appearance enticed me. I have previously owned an ice tub and wanted to find something more durable. True to its description, this plunge bath is made durably, and it I feel it's secure and stable when using. Taking it camping with me is next on my list. Great Purchase!

    KS

  • I plan to put this one at the front seat of our kayak and get another one for the back seat of our two seater kayak. Very impressed with it and I love the color.

    Matt & Tracey
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@Hiemal32

Customer journeys, challenges overcome, expert tips, and fascinating discoveries on our innate ability to heal through the power of nature.

 Field Notes