Our Purpose

Inspiring people to connect with nature's challenges, empowering them to find inner strength and push limits is at our core. Dedication to protecting our natural environment and supporting communities in need is our ongoing mission. As we explore nature's healing potential, we pledge to offer hope for those seeking to rise from the deepest depths.

Our calling; to inspire power through adversity.

Brave the Storm.

Discover the Power Within.

  • Planet

    Our natural world is at the heart of our products and experiences. Each purchase with us helps to fund preservation and regeneration of our seas, lakes, forests and wilderness.

  • People

    A commitment to help communities to protect, conserve, and manage the natural resources on which their long-term well-being depend. Inspiring power through adversity for people from all walks of life.

  • Health

    We pledge to deepen our understanding of how the human body respond to wild environments and adversity, uncovering stories of healing from physical and mental conditions through nature.

  • 1% FOR THE PLANET

    We donate 1% of every purchase to the preservation of our planet and its people.

Durable Design

Our durable designs and use of quality materials not only enable our products to accompany customers anywhere, but also ensures longevity, reducing waste and harm to the planet.

  • HIEMAL32

    Durable Design

Responsible Packaging

Every one of our products is packaged using 100% recyclable materials, embodying our dedication to sustainable practices and our responsibility towards the environment by minimizing waste.

  • HIEMAL32

    Responsible Packaging

Nature's ability to Heal

As part of our purpose centered around healing, we actively explore the potential of nature to ignite our innate ability to heal, documenting our findings through journaling to inspire others on their healing journeys.

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