• Hiemal

    adjective[ hi - mull ] of, characteristic of, or occurring in winter.

  • 32

    [ degrees Fahrenheit ] the freezing temperature of water.

Our Purpose

  • We believe the experiences that ask the most of us give the most back. Cold water. Mountain trails. Long distances. They strip away distraction and leave us with something simple: the opportunity to discover what we're capable of.

    They remind us that confidence isn't found. It's earned. That resilience is built one decision at a time. And that growth rarely happens where life feels comfortable.

  • Our job: get you out there.

Our Philosophy

  • Gear up. Look up. Show up.

    The gear is just the start. We make kit for cold water, trails and hills, then help you find the people to use it with: hundreds of clubs and events on one map, so the hardest part, turning up for the first time, gets easier.

    Every time you choose the harder path, you find out a little more about what you're capable of. It's easier with a crew.

The Principles That Guide Us

  • Reconnect with Nature

    Nature strips life back to what matters. It's where challenge becomes clarity and confidence is earned.

  • Find Your People

    Everything is easier with a crew. We point you to clubs and events near you, so you never have to start alone.

  • Build Confidence

    When your equipment disappears into the background, your focus stays on the challenge ahead.

  • Protect What Matters

    We donate 1% of every purchase to help preserve the wild places that inspire every adventure.

Commitment to Sustainability

Sustainability is an ongoing commitment, not a finished job. We're already increasing the use of recycled materials across our products and recyclable packaging throughout our range, and we're continually looking for ways to reduce our environmental impact without compromising on performance or durability.

We're developing a long-term sustainability roadmap with clear goals, targets and measurable progress. As our plans evolve, we'll share regular updates so our community can follow our journey and hold us accountable.

Durable Design

The most sustainable product is often the one that doesn't need replacing. We design our gear with durable materials and proven construction, creating products built to withstand years of adventure and reduce unnecessary waste. Every Hiemal32 product is backed by a 1-year warranty against manufacturing and material defects.

Find your people

We believe growth comes from meeting challenge, not avoiding it, and that it's easier with people around you. That's why we map swim, run and tri clubs and events alongside our gear: so you've always got a reason, and a crew, to get out there.

Find a club near you →