• Hiemal

    adjective[ hi - mull ] of, characteristic of, or occurring in winter.

  • 32

    [ degrees Fahrenheit ] the freezing temperature of water.

Our Purpose

  • We believe the experiences that ask the most of us give the most back. Cold water. Mountain trails. Long distances. They strip away distraction and leave us with something simple: the opportunity to discover what we're capable of.

    They remind us that confidence isn't found. It's earned. That resilience is built one decision at a time. And that growth rarely happens where life feels comfortable.

  • Our calling; to inspire power through adversity.

Our Philosophy

  • Brave the Storm.
    Discover the Power Within.

    Challenge has a way of revealing what comfort never can.

    Every time we choose the harder path, we build confidence, resilience and trust in ourselves. Not because adversity changes who we are, but because it reminds us what we're capable of.

The Principles That Guide Us

  • Reconnect with Nature

    Nature strips life back to what matters. It's where challenge becomes clarity and confidence is earned.

  • Embrace Adversity

    Growth begins where comfort ends. We believe every challenge is an opportunity to become more capable.

  • Build Confidence

    When your equipment disappears into the background, your focus stays on the challenge ahead.

  • Protect What Matters

    We donate 1% of every purchase to help preserve the wild places that inspire every adventure.

  • 1% FOR THE PLANET

    We donate 1% of every purchase to the preservation of our planet.

Commitment to Sustainability

Sustainability is an ongoing commitment, not a finished job. We're already increasing the use of recycled materials across our products and recyclable packaging throughout our range, and we're continually looking for ways to reduce our environmental impact without compromising on performance or durability.

We're developing a long-term sustainability roadmap with clear goals, targets and measurable progress. As our plans evolve, we'll share regular updates so our community can follow our journey and hold us accountable.

  • Beacon15L

    Recyclable Packaging

  • Spring250ml

    Recyclable Materials

Durable Design

The most sustainable product is often the one that doesn't need replacing. We design our gear with durable materials and proven construction, creating products built to withstand years of adventure and reduce unnecessary waste. That's why every Hiemal32 product is backed by our Lifetime Warranty.

Power Through Adversity

We believe growth comes from meeting challenge, not avoiding it. Time spent in nature has a way of building resilience, confidence and perspective, reminding us we're capable of more than we often realise.

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