Show up.
Win a GoPro.
ends this month
Only that month's points count, so everyone starts level on the 1st.
Ends 30 Nov
Most points on the Autumn board takes it.
Phone shots count. Muddy, cold, mid-outing: all good.
Your 10 points land on the Season Board once we've checked your shot, usually within 48 hours. When we post it, accept our collab invite for +5. If you picked a partner club, they get an invite too: +10 when they accept.
Saved. We'll be in touch.
You're on the list. See you out there.
Get out there.
Geared up? Find your people. Partner clubs welcome first-timers, and any shot with a partner club earns +10 once they accept the collab.
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We'll introduce you before you go.
Loading clubs…
Leave your details and we'll email you and the club to set up your first session.
Done. We'll email you and the club within 2 working days. When you send us a shot with them, pick the club in the form: once we post it and the club accepts the collab, that's +10 on top.
FAQs
How do I win?
Send us photos or videos of you using your Hiemal32 gear outdoors, through this page. Each one that counts is 10 points. When we post it, accept our collab invite for +5. Pick your partner club when you send it, and when the club accepts its invite too, that's +10.
How do points add up?
Send a shot that counts: 10
We post it and you accept our collab invite: +5
You picked a partner club and they accept their invite: +10
Best shot: 25. Every shot counts towards this month's board and the season board.
How does the club bonus work?
Pick your partner club when you send your shot. When we post it, we invite the club as a collaborator too. The club is the gatekeeper: the +10 lands when they accept, so they confirm it's really them.
My shot has more than one bit of Hiemal32 gear in it. Do I get more points?
It's one shot, so it's 10 points. Tick everything that's in it though, so we can tag the right gear when we post it.
I posted it myself and tagged Hiemal32. Does that count?
Not on its own. Send the same shot through this page and it'll count. That way we can check it before it goes on our feed.
What if I don't accept the collab invite?
You keep the 10 for your shot. The bonuses only land once the invites are accepted, and they're added automatically when they are.
What can I win?
Every month, the 3 people who earn the most points that month win Hiemal32 gear. Each season, whoever is #1 on the board wins the grand prize: this autumn it's a $500 GoPro, decided on 30 November. Every new season starts everyone from zero.
Can I win if I've only just started?
Yes. Monthly prizes only count that month's points, so everyone starts level on the 1st. Each person can win monthly gear once per season, so the prizes keep moving around.
What counts?
You (or your crew) out using your Hiemal32 gear, with the gear visible. Your own photo or video, taken this season. Phone shots are fine: muddy, cold and mid-outing all count. Up to 3 shots a day earn points.
What doesn't count?
Product-only shots with nobody using it, photos indoors or at home, screenshots or reposts of someone else's content, photos from our own website or Instagram, the same photo sent twice or near-identical shots from one burst, edited or AI-made images, and anything unsafe or inappropriate.
We check every upload and can refuse or remove points for anything that doesn't meet these rules.
When do my points show up?
Usually within 48 hours, once we've checked your shot. The +5 and club bonus are added automatically when the invites are accepted. If a shot doesn't count, we'll tell you why.
Do I need Instagram?
Yes. The board runs on Instagram handles, and that's how we contact winners.
Does my account need to be public?
No. Shots you send here count either way. To accept our collab invite for the +5, your account needs to be public.
Something else?
Email support@hiemal32.com and we'll help.